Author Archives: Lauren Beaver

Is it time for a digital detox?

Social media has been in the spotlight more than usual lately, and not for positive reasons. Snapchat saw stocks tumble multiple times in recent weeks, while Facebook is taking heat following news that it essentially gave away users’ personal data. … Continue reading

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To spend or not to spend: Marketing budgets in a social media world

(Image retrieved from https://www.entrepreneur.com/article/226146) If you’re a marketer, you’ve been there: you work hard to create a detailed, attention-grabbing marketing plan for your new project and you stick to a modest budget. When you present it to your boss, he … Continue reading

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