Author Archives: Linda

Recently I stumbled across a powerful campaign called “Women Not Objects” that blasts advertisers for objectifying women and perpetuating harmful and unrealistic standards of beauty. According to the campaign’s video (below), “we raise our little girls to view their bodies … Continue reading →

In what must be a slow news week, Pepsi is making headlines with emojis. 🎉📰👏😳 Specifically, Pepsi announced the upcoming launch of their newest global “Say it with Pepsi” campaign, which will feature Pepsi emojis, or PepsiMojis, on bottles and … Continue reading →

I’ve been pondering and pondering on a topic or example of great social media use. It didn’t quite hit me until tonight watching The Voice which is a music/singing competition on NBC famous for its blind auditions, spinning red chairs, … Continue reading →

Since we are learning about branding and organizational names, I thought this would be an appropriate topic of discussion. While this controversy is nothing new, it has been thrust into the spotlight. Owner Daniel Snyder insisted that he would never … Continue reading →

I bought three flavors of Magnum ice-cream bar last week as soon as I found there was a promotional discount for Magnum in Ralphs near my home. Positioned itself as premium ice-cream bar, Magnum is as delicious as Haagen-Daz, and in … Continue reading →