Author Archives: Mark

Out of Business R Us: The collapse of a global toy store empire

Building and fostering an authentic brand relationship with consumers has been a running theme throughout our course materials this semester.  Not only have Heath & Heath (2007), Young (2014), and Vaynerchuck (2013) all discussed the importance of connecting with consumers, … Continue reading

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Advertising For Infinity and Beyond: Musk Also Takes Over Marketing World

From his other-worldly aspirations to colonize Mars to plans for Jetson-like air travel to jumpstarting a revolution in the auto industry, it does not seem anything is impossible for Elon Musk.  It’s safe to say the Tesla founder and head … Continue reading

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