Author Archives: Michelle Dennison

There are many ways of describing marketing. Some would describe it as selling a product. Some might describe it as all that fuels your revenue. But I would describe it as more than that. For me marketing is about selling … Continue reading →

It’s no secret that when the iTunes store sells you songs at 0.99$ /song, the Music companies in fact make more profit per song than on sales of entire CDs. The way this model works is focusing on volume capitalizing … Continue reading →