Author Archives: mengjunw

Where is your privacy?

The development of social networking platforms not only provides connections and information sharing among users but also redefined the concept of privacy. The concept of privacy is increasingly less associated with the quantity of information released, but more intently related … Continue reading

Posted in Uncategorized | 6 Comments

Who do you like to hear from? Celebrity or Micro-influencers?

For the longest time, traditional brands did things like this with either celebrity endorsement (Jordan + Nike) or fictional mascots (Fido Dido+ 7 up). While both of these models have proven highly successful in the past, the changing landscape of … Continue reading

Posted in Uncategorized | 2 Comments