Author Archives: Monica Villalonga

It has been 10 years since video advertising started in the internet. The standards that were introduced at that time to have consistency across the interweb are now dated. With increased technology in mobile, tablet and over the top devices … Continue reading →

Psychometric artificial intelligence has begun to revolutionize some of the world’s most competitive ad campaigns. Psychometrics, also known as Quantitative Psychology, is the science of reliably measuring, validating, and standardizing individual psychological differences, including: personality and values, cognitive biases, intelligence, mental … Continue reading →

Over the past several years advertising has been heavily under attack. Print advertising is being closely examined under a microscope more so than other media outlets due to the strong stereotypical representations of femininity and consumption displayed in ad contents. … Continue reading →