Author Archives: Monica

Whether a company is developing a new product or a new service, crowdsourcing can be used to add to the company’s creative process. By using the crowd or consumer for the idea process, it allows for new perspectives on product … Continue reading →

When it comes to integrated marketing communications, it is important to clearly define the target audience. Before doing this, you need to know the difference between the target market and the target audience. The target market is a specific sector … Continue reading →