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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Murong Han
Surprise Marketing: Buzz Creator
Last Saturday, Beyoncé unexpectedly posted a premiere of its upcoming album “Lemonade” on Instagram several hours before the release. She had been kept this project as a secret from the public until the last minute. Her surprising announcement was like … Continue reading
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Consumer Research: Big Data Mindset VS. Traditional Marketing Mindset
Revolutions are happening in many industries as the trend of Big Data prevails in recent years. To occupy an advantageous spot in the data era, companies are aggressively seeking for their conjunctions with the Big Data. More traditional mindsets and … Continue reading
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Get it and you’ll die!
Situation: There is a virus that is deadly to 60% – 90% of the people infected with it. It spreads quickly and becomes transmittable before there are serious signs of infection. The virus is spread through bodily fluids which means … Continue reading
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Forget your story, tell me mine
Ads for Dads On the YouTube Ads Leaderboard for June 2014 both Dove and Johnson & Johnson had advertisements that made the list. The ads talked about the importance of dads and used story to connect emotionally with their audience. … Continue reading
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I’m a Pepper, but I wish I were a Wiener!
Think back a few years ago. You are wearing your jammies and laying down in front of the TV on a Saturday morning; watching cartoons and arguing with your siblings about what channel to turn to. You have no worries … Continue reading
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Always Coca Cola!
Considered to be the most recognized trademark in the world, Coca Cola has enjoyed a very steady rise to the top. It is instantly recognizable in any country or language and it has always been at the forefront of admirable … Continue reading
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