Author Archives: muthuswa

Since the week where we learned about Dove’s campaign for Real Beauty I’ve found myself paying more attention to ads that define consumers. And it amazes me that so many of our traditional definitions of how to act and be … Continue reading →

Hannah Martine’s post “Bourbon blunders: Maker’s Mark’s big branding mistake” got me thinking about other brands that have had advertising “blunders,” and caused a backlash that had to be remedied by the manufacturer. And the first one to come to … Continue reading →