Author Archives: Patricia Espinosa

Digital marketing is the newest advertising frontier, and must be taken into account when designing well thought-out marketing strategies. If that is so, then FACEBOOK needs to be understood. As the #1 social network, it counts with an impressive number … Continue reading →

You will find a boatload of articles suggesting the death of mass-marketing, and how poor a job it does at reaching end customers. Although it sounds about right, big corporations continue to invest millions on mass-marketing. A better approach is … Continue reading →