Author Archives: Pooja

Brand Connection through Music in a Digital Era!

Music is a powerful tool and marketers are aware that it can be used to capture ones attention through utilizing it in their marketing and communication strategies. Especially to create a hype on multiple media platforms. In today’s digital era … Continue reading

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Impact of Social Media Marketing on tourism and other businesses: Let’s travel the world on Social Media!

Before there were computers, trips were planned through a travel agent and one would stay where the travel agent would book accommodations. We trusted travel agent to make our trip memorable. Today we trust the Virtual Word of mouth (VWOM) … Continue reading

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