Author Archives: Ruqqayat

Millennials love BuzzFeed. It’s undeniable. I can’t log on to Facebook and scroll for more than ten seconds without seeing someone share a Buzzfeed article or quiz, my friends are constantly sending me Buzzfeed links and lets not even get … Continue reading →

How Your Social Media Profiles Can Affect Your Professional Life. Facebook. Instagram. Twitter. Snapchat. With so many different social media platforms, there are multiple ways to allow others access to our lives, activities and opinions. The question is, how much … Continue reading →

Multi-channel attribution (MCA) is used to help marketers better understand what tactic, program or tool can be attributed towards a sale. With so many different online marketing avenues (Facebook, Twitter, banner ads, etc), marketers are faced with the challenge of … Continue reading →

We’ve all seen the power of social media.  Facebook can get you jobs or lose you opportunities.  Blogs can make you famous or infamous.  And with knowledge comes power.  Used in the correct way, the Internet becomes your adoring public, … Continue reading →

What do Justin Bieber, Lady Gaga and Britney Spears all have in common?  Besides being the most played and sung artists on my iPod in my car (proud to be a “Belieber,” a “Little Monster” and the biggest Britney fan … Continue reading →