Author Archives: Bobby Borg

About Bobby Borg

Bobby Borg is the author of five books (published by Hal Leonard) which focus on business and marketing and motivation in the music industry. He has also written hundreds of music-related blog posts for Billboard, Music Connection, Sonicbids, DiscMakers, Hypebot, Music ThinkTank, Berklee Today, and more. He is a blogger at BORG"S BLOG Youtube/BobbyBorg where he published weekly music business and communications videos produced in Studio A at Annenberg.

Tax Deductions For Self Employed Musicians

Video By Bobby Borg. MCM (2019) with CPA Charles Laing. Short Watch (Time 9:22) State laws like CA can differ, but here are the basics for most of you. HEY, WHY PAY MORE IN TAXES THAN YOU HAVE TO? Click … Continue reading

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Roadmap To Release (For the Music Industry)

Summary: Chart a successful course from EP, to video, to live performance set. Staring: Bobby Borg with Barry Squire. Tag: “Breaking down music, business, and marketing basics so it sticks.” Share: Please Comment & share. View: View the video Here: https://youtu.be/FUctX5c3lOE

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Teamwork “Acceptance and Authority: When Different Agendas Join Forces 

Could Hierarchies Be a Practical Solution to Our MCM Project Teams? According to Patricl Lencioni, author of the best-selling book The Five Dysfunctions of a Team published in 2002 by Wiley, agenda is a major factor of why teams succeed … Continue reading

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Can New Marketers Survive Without Tech Skills?

I have some basic graphic arts tech skills (Photoshop, iMovie, GarageBand) and I have a bit of an artistic touch: my father was a successful clothing designer and I was a recording artist.  But after these last two weeks in … Continue reading

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Post #4 By Bobby Borg: How To Choose One Creative Idea Over Another

For the last two weeks we have been faced with having to choose a big idea upon which to write a final paper and develop a presentation that moves our guest speaker and panel of peers. Many teams have already … Continue reading

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Post #3: Why Do Millennials, And So Many Others, Talk About Being Millennials? 

According to a blog post at SingularityHub , Millennials are those born between 1980 and 2000. They range in age between 15 and 35 give or take a few years. Millennials have grown up in a period of great technological … Continue reading

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Week 9 Post by Bobby Borg: 7 STEPS TO FAN-BRANDING: Creating An Exclusive Club of Evangelists

What does Justin Beiber, Ariana Grande, Selena Gomez, Taylor Swift, and Miley Cyrus all have in common besides being current pop music stars? The answer: They all have fan-brands who were nominated in iHeart Radios March 11th/2018 Music Awards for … Continue reading

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Ad Agency Names That Suck: 5 Tips To Preventing This Fate

While I agree that being named a Top Ten ad agency is certainly an incredible accomplishment that deserves great respect, I find it rather paradoxical at how a company can end up on Ad Age’s 2017 Agency A List and … Continue reading

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