Author Archives: Alejandro

Doing bloody too much? UFC marketing in New York

I’m not a big Ultimate Fighting Championship (UFC) fan. And for those of you unfamiliar with the name, UFC is the mixed martial arts sport that has seen big names and competitors in the octagon such as Anderson Silva and … Continue reading

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The challenging and changing role of identity when marketing to Latinos

There can be a significant clash of identity than when it comes to the distinction of being Latino in the United States. We are torn in between two cultures, trying to find the ground that suits us and our surroundings … Continue reading

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