Author Archives: Reena Patton

About Reena Patton

Master of Communication Management Candidate

*Warning* Brands must choose wisely…

As we learn more about integrated marketing communications, a brand must pay attention to the people it aligns with to reach its audience. If a brand chooses poorly or hastily, a bad choice can have an adverse reaction across an entire … Continue reading

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Pivotals: a newly defined generation

In late 2017, Moj Mahdara, Chief Executive Officer and Co-Founder of Beautycon Media, introduced a new annual publication called, FOMO. The goal of FOMO is to report on beauty trends to provide insight into meaning and value for a newly … Continue reading

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