Author Archives: Serah

Alexa, Google Home and Homepod: The New Voice of Consumers and Brands

It is universally understood that social media has reshaped the way brands interact with their consumers (Johansson, 2016). As marketers are now understanding how social media can be best utilized to establish rapport with their consumers and build brand sentiment, … Continue reading

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Has Political Marketing Gone Too Far?: The Kavanaugh Case

Lately, it seems as though the Kavanaugh case has been consuming most of my thoughts. For those of you who are not aware, Brett Kavanaugh is a judge who was set to be appointed to supreme court when Dr. Christine … Continue reading

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