Author Archives: siyiji

New Marketing on TikTok

As a Chinese social network created by Bytedance in 2017, TikTok enables its users to produce, publish and watch short music videos. Its primary target audiences are young people under 24 years old. Moreover, it has been increasingly popular around … Continue reading

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What will be the future direction of Coca-Cola’s marketing?

The most popular soda brand in the world, Coca-Cola, has been well-known for its marketing strategies. Based on consumer insights and social needs, it has launched plenty of successful campaigns to strengthen its brand equity and value, such as the … Continue reading

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