Author Archives: yimingfa

The PR Crisis of Cyberpunk 2077: From Hype to Death Threats

2020, this extremely turbulent year, is running to its end. For the gaming industry, this month was supposed to be productive: Around the beginning of November, Ubisoft launched Watch Dogs: Legion, an action-adventure game sets within dystopian London, a fictionalized … Continue reading

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Custom Keycaps Are Going Viral in China: Implications for Marketing Communications

Custom Keycaps Are Going Viral in China: Implications for Marketing Communications For many young adults in China, it is necessary to own a quality mechanical keyboard. Like their peers from many other countries globally, millennials in China grow up with … Continue reading

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