Black Friday is Now Black November: The Make or Break for Businesses

The long-lasting effects of COVID-19 to businesses are evident this year. Many businesses have already closed down or are in the process of doing so.

Those who have been able to hang on to their businesses during this time are relying heavily on November Sales to determine the future of their businesses.

Prior to this year, Black Friday has shown a pattern of drawing out longer than the Friday itself and extending out into a weekend or week. This year, the holiday sales events extend throughout the month of November (govtech 2020).

Stores such as Walmart are changing up the style of their sale entirely. As opposed to a single-day event, they are planning on “three separate events held over two weeks leading up to the official day.” CNN reports. And stores like Target intend to offer their deals sooner rather than later and have them rolling in until around the Christmas Season.

While not every company is on the level that bigger brands such as Target and Walmart are on, they still have a chance to regain some traction for their brand and undo some of the financial damage that has been done thanks to COVID-19. Govtech emphasizes the following:

Many stores realize people aren’t willing to risk increasing their exposure to the coronavirus for a cheap TV, so they’re putting their Black Friday deals online early. 

Govtech

E-commerce stores are likely to have the biggest positive results during this season. This implies the best bet for all stores big or small, is to get their online websites organized, start the proper advertising on Social Media platforms, and continue to positively push their business and it’s sales, all throughout the month of November into December holiday season.