This October, several brands launch their most festive Halloween-themed marketing campaigns. Halloween ads are very common over the years and brands try their best to go beyond creative in all facets for Halloween. Gruesome, fun, spooky and cute. As inspirations conspire, marketing campaigns during this time of the year are to attract customers and lure them in. The one marketing campaign, #ScaryClownNight, by Burger King kicked off their top seven Halloween content marketing strategies than with Burger King’s “ingenious idea which collects customer interaction with the clever trolling of rival McDonald’s and its famous clown.”
The marketing strategy around this commercial and promoting more customers to purchase spicy chicken nuggets from Burger King around the Halloween season, is completely understood. But, doesn’t this promote violence in a way? Given the history behind the scary clown. Would you dress up as a scary clown and stand in a Burger King line to get spicy chicken nuggets?
T. Kate (2020). 2020 is a stressful mess. Now, brands are trying to capitalize on the dystopian year from hell. Business Insider.DOI:https://www.businessinsider.com/brands-advertising-strategies-reflect-how-horrible-2020-has-been-2020-9
Digital Adwork Agency (2020). Top Halloween Campaigns Of All Time To Get You Inspired. https://digitalagencynetwork.com/top-halloween-campaigns-of-all-time-to-get-you-inspired/
3 Responses to Burger King – A Simple Halloween Ad or Promoting Violence?