Does Cyber Monday Really Matter in a COVID-19 World?

I opened my inbox on Monday, November 30, 2020 and was shocked at the amount of unread emails waiting for me. As someone who is pretty good about clearing out my inbox each day, I was thoroughly confused at how I could have 70 unread messages in such a short amount of time. As I began to open and click through, I realized what was happening. It was Cyber Monday and I had truly forgotten.

In a year where consumers have upped their online shopping game for everything ranging from toilet paper (if you’re lucky) to alcohol to basic necessities as a way to curb the amount of times you’re leaving your home due to the COVID-19 pandemic, was Cyber Monday still relevant this year? According to USA Today, the answer was yes, but. Cyber Monday and Black Friday deals have now been spread out to one discourage shoppers from coming in and congregating and two to help spread out the amount of orders coming in and products going out on a supply chain that has been truly tested this year. Some retailers have even moved hot ticket items such as the Sony PlayStation 5 to only be available online as a loud call to consumers that we want your money, but we want it over the internet. So even though we’ve all been shopping for everything online for months, Cyber Monday isn’t so much about the art of shopping online as still scoring the deal regardless if it’s the Monday after Thanksgiving or that Cyber Monday deal that’s still happening on Wednesday.

References

Tyko, K. (2020, November 27). Black Friday or Cyber Monday? COVID-19 pushes more sales and deals online. Retrieved December 03, 2020, from https://www.usatoday.com/story/money/shopping/2020/11/26/online-shopping-black-friday-2020-coronavirus/6340123002/