Fast food chains still welcome customers, but with new safety measures

Posted on March 28, 2020 by Fermin Leal

Those looking to score a famous Popeyes chicken sandwich, an In-N-Out double double, or a Big Mac are in luck. The restaurant chains that sell these products, along with most other fast food chains, for now remain open, if only through drive thru or delivery options.

The ongoing COVID-19 pandemic has forced nearly all sit-down eateries to shutter. But anyone channel surfing continues to see scores of commercials for Popeyes, McDonald’s, Carl’s Jr, KFC and others. However, many of these ads include new messaging. Primarily that employees are taking precautions to keep customers’ food, and their health safe.

A new commercial this week from Popeyes Chicken included employees wearing protective gloves, and keeping that six-foot halo around customers. Drive thru costumers in the commercial were given their receipt and change in a paper tray via an outstretched employee arm, rather than the items being handed over inclose proximity. The commercial also emphasized how Popeyes was available for delivery through popular delivery apps. Employees in the commercial talked about all the safety measures they were taking to promote health in their serving of food.

Burger King added the word “Stay” in front of its phrase “Home of the Whopper” at some locations to encourage customers to eat-in. A McDonald’s sign in Europe included an image of the iconic golden arches separated to encourage costumers to social distance.

The message for these restaurants appears clear. Costumers are still welcome. But new safety measures are now in place for everyone, so that means changes to the way these restaurants operate. These fast-food chains are already in a better position to survive the economic price of the pandemic compared to smaller, independent restaurants. These marketing efforts are working to ensure at least some revenue streams continue going forward.

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