GoPro receives early Christmas from SNL!

Thanks to “Saturday Night Live,” a few weeks ago, GoPro received an early Christmas present; free and effective advertising to millions of middle-aged viewers. Colon Cancer is obviously a very serious issue as it is reported to be the #2 cause of cancer deaths in U.S. (Facts About Colorectal Cancer (2014), but if you’ve seen other videos that GoPro has posted, SNL’s edgy humor fits right in line with the edgy brand (tailored for thrill seekers).

Why blog about this?
The power of parody (hire professionals, folks) if done correctly, can be an effective tool to reach target audiences. GoPro does not primarily target 40-55 middle-aged men (me), but this “plug” was soo funny, I may just go purchase one.  Definitely, not for colonoscopies though.

“GoProbe,” a hysterical digital short featuring the most xtreme way to detect colon cancer — a GoPro camera built for colonoscopies.

The parody product’s slogan? “Go Deeper.”

To quote 44-year-old snowboarder Rawson Silver (aka, Beck Bennett): “This ain’t your grandpa’s colonoscopy.”

Thanks “SNL,” for reminding us that parody is a powerful tool to effectively communicate products to new audiences and shape new meanings (and uses) through powerful humor… “Being older doesn’t mean you can’t be any less radical, dude.”

What do you think? Brands need to find unique and unexpected ways to reach audiences and GoPro is lapping on to this “unexpected gift” by driving it through their social media channels…

Reference:
http://www.huffingtonpost.com/2014/11/03/snl-goprobe-sketch_n_6096346.html

Facts About Colorectal Cancer (2014). Retrieved November 14, 2014, from http://fightcolorectalcancer.org/prevent-it/facts-about-colorectal-cancer/?gclid=CjwKEAiA7ZajBRCpur2xi47n1zkSJADqV2Wl2TN88ia4G_WJRwdrAnsy0J-RFdZYFsiPpZCtK8RfbRoCVhLw_wcB