BTS is now the biggest boyband in the world. Their latest album is the bestselling and fastest-selling album of 2020 in “pure sales”, with over 3 million copies sold globally in just three days.
BTS has the highest-grossing show ever at the Los Angeles Rose Bowl, beating out Taylor Swift and U2. Most of their songs are not even in English, but they have sold out U.S and European dates. They spoke at the UN, appeared on Time Magazine, the first group since the Beatles to earn 3 no.1 albums in less than a year on the Billboard 200 Chart, and is now a prominent fixture of mainstream America culture.
They were had the fastest music video to reach 100 million views on YouTube, topped the iTune charts in 39 countries, and the first Korean group to reach 10 million followers on Twitter. BTS has the most devoted fanbase called ARMY. BTS has consistently put out content on social media daily.
Nobody expected BTS to reach this level of success, because they are signed on with a tiny entertainment, Big Hit Entertainment, which was near bankruptcy at that point.
Since the breakup of One Direction in 2015, there was no other big enough boyband sensation in the United States until BTS.
BTS was cited as the reason why one out of every 13 tourists visited South Korea in 2017. If BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
An English man even devoted $150,000 of his life savings to look like Jimin from BTS.
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