More than 29.9% of all websites are WordPress websites. And if WordPress wants to keep that market share, it needs to evolve with the market. The desire to remain relevant could be why it’s releasing a new editorial experience code-named Gutenberg.
What is WordPress? It is the open source content management software that has helped novices and experts create websites (WordPress.org). You can either open an account with WordPress.com, or you download the software and install it on your hosting package. Both applications are known to be easy. WordPress is known for being easy to install, easy to use, and easy to manage. That’s why bloggers and big corporates chose WordPress to run their sites.
If you are looking for a job in marketing, there is a strong chance you’ll be asked to edit or create content using WordPress. (And, it is also why we are probably writing these blog posts.) Knowing how WordPress works can help you get a job because so many websites are run on WordPress. Drupal and Joomla are the second and third most platforms, and either combined market share is expected to be less than ten percent.
How can WordPress keep the market share? WordPress 5.0 will launch an editor that allows users to create and reuse blocks of content. Gone are the days when you hunt and peck for the single word that has to be replaced in a 3,000-word post. Content editors can embed video content, advertising, and full-width images without scrolling through code or writing complex PHP code to add content.
The new editorial experience of Gutenberg helps WordPress evolve, but not all themes and plugins will be ready for the new release (Cullen, 2018). And users who want to use the old editor will have to install the Classic Editor plugin to make sure their websites run as of the first of the year.
Do you manage or edit a WordPress website? Are you prepared for this next release? Have you started to make updates? Or, do you feel like your attempts to update your site may be as flawed as the gif below.
Resources
Cullen, C. (2018). Getting your WordPress website ready for Gutenberg. WP Buffs. Retrieved from https://wpbuffs.com/ready-for-gutenberg/
WordPress.org. About WordPress. Retrieved from https://wordpress.org/about/
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