I was watching an episode of Keeping Up with the Kardashians earlier today. Kanye West was working to release a sneak peek of the Yeezy Season 7 collection in Tokyo, Japan. He sent his wife, Kim Kardashian-West, to promote the brand by simply wearing his hand-picked selections in public while on a sister trip with Kourtney and Khloé. In a 5-day span, Kim wore several outfits across town with the intention to gain the attention of paparazzi and locals who frequent social media. The plan worked. But that’s not the impressive part.
Kim and her glam team strategically planned a mobile photo shoot where they drove around town taking pictures in different Yeezy looks. Kim changed in the van. Talk about commitment and efficiency! The photos were later plastered across digital and social media platforms with the specific intent to post on Instagram. In the throwback words of Instagram enthusiasts, “Do it for the Gram!” And that is exactly what Kim is known for – her ability to capitalize on social media marketing.
With 120 Million followers on Instagram, 59 Million followers on Twitter, and about 8-9 Million views per day on Snapchat, Kim Kardashian-West is the fifth most-followed celebrity on social media. Many may question exactly what she does and exactly how she got here but one thing is for sure…in all that she does, she markets herself well. In fact, in 2016 she was named a mobile mogul by Forbes and graced their magazine cover. The entrepreneur has mastered the art of connection by giving her audience access to exclusive content (a.k.a. her entire life).
How does Kim successfully market herself? Entrepreneur magazine shared this wisdom in four short marketing lessons:
- Turn the negative into opportunity.
- Engage on social media (she does it daily!).
- Know your audience.
- Diversify your offerings.
The bottom line is that Kim has a lot to post about – her celebrity family and friends, her incredible fashion sense, her KKW Beauty products, and well, her fit body. And, we want to know all about it whether we like her or not. The variety, her innate ability to connect and keep everyone’s attention while practically monetizing every reputation crisis has proven to be a solid marketing strategy that works for her and the entire Kardashian-Jenner family. Shall we take a page out of her book?
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