When I log into Netflix, I always notice the first trailer that comes up is a Netflix film. If you are not already aware, Netflix has almost surpassed HBO in nominations and Emmy wins for their new shows and there is a reason that they have become so successful in being a streaming service that never advertises its actual service.
According to Adweek, Netflix dropped 2 billion in marketing for 2018. It does not have to sell its service but does have to compete with other services that also offer similar streaming services. It currently has over 125 million subscribers, but like any business, it has to make sure it maintains the numbers to be successful. In order to gain potential customers, it must sell its Netflix only films and television shows. It is an established company and in order to keep up with the services, it must find innovative ways to keep its customers happy and make them stick around.
Netflix broke into the rom-com category this year with movies such as The Kissing Booth and To All The Boys I’ve Loved Before. I came home from work one night and had a list of texts from a group chat that had asked if anyone had seen the movie. I had at that point because it was in one of those infamous trailers when you log on and I loved it! It ended up going viral and became one of Netflix’s most-viewed original films of all time.
Another major marketing technique is that it does not play it safe when it comes to their social media marketing. With crazy tweets, Netflix enjoys having fun with its customers through social media while advertising one of its shows such as the one below. It will have conversations with its customers to let them know that they are listening and it is the perfect humorous and caring touch by the service.
Netflix’s marketing strategy for 2019 is to continue gaining views with viral marketing. As Disney plans to make a streaming service soon, it will be important for Netflix to dive into different genres to ensure that it stays on top of all of its content and continues to make movies that tons of viewers want to see.
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