Nom – a livestreaming service was recently launched by YouTube cofounder Steve Chen. As Chen said in a press release, “Nom is a place for food lovers”, the site provides opportunities for both professional and amateur chefs to share their culinary experience with the public by live broadcasting through their own Nom channels. The idea was similar to Twitch, the site where video gamers broadcast their gaming process. Interactively, the audience are able to chat with the host and ask questions, as well as sharing videos, picture, and GIF with the host.
To this date, Nom has already included some of the most well-known cooks in the service such as 3-star Michelin chef Corey Lee. Interestingly, the service site was also openly supported by Korean Singer PSY, who sings Gangnam Style, and Oscar-winning actor Jared Leto.
Let’s take a look at Nom’s website (It also provides iPhone App in Appstore).
The design is colorful and looks delicious for sure. It is easy to notice that the website mainly features Nomcasts – where the most interactive food talk would take place. The site is straight forward and not difficult to access at this point – you can find most of the content through one or two clicks from the home page. Looking into details, some of user interface are still rough and needs future polish.
As a big foodie myself, I love watching culinary videos. “Tasty” page in Facebook is one of my favorite, it’s fun and interesting, but also practical. Culinary shows such as Chef’s Table on Netflix also caters a lot of food lovers in discovering high-end restaurants and experiences. While looking at Nom, I raised some questions:
- what kind of people would visit Nom?
- If they start with high professionalism and great quality pictures and videos, would it deter some of the amateur food lovers who might not be able to develop such high-quality visual product?
- What do you think of Nom? Do you think it would become a big hit in culinary shows/programs?
- What kind of positioning should Nom take in order to have sustainable development?
Let me know what you think and what your favorite food is!
References:
https://nom.com/
http://venturebeat.com/2016/03/09/youtube-co-founder-steve-chen-launches-nom-a-livestreaming-service-thats-twitch-for-food-shows/