A Cops Perspective on “Defunding the Police”

Ever wonder what police officers have to say about the “Defund the Police” movement? I know I did. Yes, there are definitely stories online and throughout the internet that give us some insights. But I had the chance, in preparation for this blog, to interview, in person, a high ranking officer and get his views on what’s circulating the web and happening across the United States. My goal is not to push any political agenda or persuade anyone to agree with or disagree with the defunding of police, I simply wanted to gather some information about the controversial videos, footage, and messages from someone who currently works as a Police Sargent. For the purposes of this blog, I’ll call him Tom.

The first series of questions that I asked had to do with video footage that shows police officers shooting multiple times into an assailant and why that would be necessary. Or should it not have happened at all?

In paraphrasing his response, he said” We as police officers have a split second to act when presented a situation, and training can only prepare you to a certain degree for that. However, with that being said, civilians would expect a gun shot to effect someone in the same way we would view it in a movie or on a tv show. We expect them to get hit and drop down immediately. That is almost never the case. For example, if someone has a knife and is running at me, they can cover over 30 feet before I can even remove the gun from my holster. However, even if I have my gun drawn, I could shoot them once, twice or even three times and they can still reach me and stab me before it ever has any effect on them. The reason someone would fire multiple rounds would be for the purpose of rendering a person incapable of harming someone or doing further damage. The idea is to stop an assailant and prevent them from engaging in some form of violence that could prove harmful for another civilian or the police officer themselves. While I have seen footage that shows multiple rounds being fired, it is only because a single shot would in many cases still create a very dangerous situation for those involved in the incident”.

The next series of questions had to do with police reform. For example, “What would you say to someone that thinks there needs to be ‘trained social workers’ replacing or being used as an added measure in police encounters”?

His thoughts: “I think there are always insights and additional training that can be learned and implemented for the future. I am actually a big proponent of that. The police are always learning and developing because the criminals and situations always change and develop as well. However, there is a lot of training that has already been included at the academy and within the precincts that many don’t know about. For example, when a police officer is placed in a situation, there first job is to access what’s going on and de-escalate the problem as quickly as possible. If shots are fired, the police officer is always evaluated to see if there were other actions that could have been taken that would have de-escalated the event prior to making that choice. To put it into a situation a civilian would be used to, imagine someone enters your home at night with the intent to rob you or hurt you. If you were to grab a gun, sit in a corner around the wall and wait for them to come around the corner before shooting them, you haven’t exactly given them a chance to leave or make a different choice before taking a shot. The same situation can be applied when looked at a police officer involved in an incident. They are evaluated on how they tried to prevent further problems before discharging their weapon. You have to quickly access the danger and de-escalate the situation, but you also need to keep in mind the safety of people around you, including yourself, when making that choice”.

The next question I asked was, do you feel like police are held to unachievable high standards? Or, do you think that they are given all they need to do a good job?

Tom said, “my short answer to that question would be yes. I feel like police have what they need to be good officers. But at the same time many pass judgment on police without knowing a single thing about what the job entails. How many people, including the most intelligent people we have in the U.S, like lawyers or doctors or political figures, know what its like as someone on the force? Very few actually. But I would also say that the law was created with certain amounts of leniency so that people could work within it without being hammered anytime they make a mistake. So yes, police can do a great job with the tools they are given, but they also carry a low of weight with it. I would also say that there is always two sides to a situation and when footage is taken, it is very important that full investigations be had before conclusions should be made. A loss of life is always sad, but information can create clarity and give meaning to certain actions taken by both civilians and police officers alike”.

While the interview lasted over 45 minutes, some of the details are specific to his job and can’t be discussed on this blog. But in summary, Tom sees the communications put out on the internet being tied to a lack of understanding of what Police are trained to do and the difficulty of the decisions that have to be made. In relation to police targeting certain races, his comment was this: “I have gotten very good over the years at objectively identifying people who are breaking the law or are dangerous. This expertise is not tied to race, but rather actionable cues that allow me to keep our cities as safe as I can make them”. His comments did not go beyond that point and I had to end our meeting. However, he also stated that he was sympathetic and open to those who desire reform or additional training within the police force. He does, however, and as most might assume, disagree with any type of defunding that would be based on isolated incidents filmed and projected by the media over the internet. He desires transparency, increased awareness, and education for those on and off the force for the future. His responses were simple and very heartfelt. Without revealing his race or any other details outside of his response, I hope that I was able to accurately present a single police officers views on the communications being openly discussed over the internet in connection with the “Defund the police” movement.

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To Mask or Not to Mask, is it a Question?

The pandemic caused by COVID-19 continues to spread across the United States and many states and cities have adopted rules and ordinances mandating the wearing of facial coverings to prevent the spread of the disease. The research has shown that this is a very effective method to prevent further spread as the disease is highly contagious and there are large numbers of asymptomatic carriers (Cobler, 2020). In states where there are face mask requirements, they are required in just about every building you may enter: airports, malls, doctors’ officers, restaurants, stores, and government buildings. It appears that these requirements will be sticking around, as the Centers for Disease Control and Prevention have recently announced that a vaccine for COVID-19 may not be widely distributed until next summer (Ansari & Lubold, 2020). This has posed a tough question for advertisers: should your talent wear a mask in your advertisement?

On the one hand, some have argued that by showing your models without a mask is to provide your audience with a sense of calm and normality (Metrix, 2020). Another way to look at it is that for some, seeing an advertisement where the individuals are wearing masks could create a sense of anxiety. Additionally, the subject of wearing a facemask has become a deeply political one, with high emotions on both sides. Opponents of wearing a face mask argue that it violates their personal freedom (Cobler, 2020). Brands face the possibility of alienating a customer segment, or wading into a political discussion which may not produce the outcome your content intended to do. For example, after the State Fair of Texas in Dallas was cancelled for 2021 and State Fair Officials announced they would have a drive through on fair grounds to purchase some of the Fair’s iconic food (Cobler, 2020). Also, in order to keep with tradition, the usual giant 55-foot Big Tex statue was being erected, with one change: Big Tex is now wearing a mask. As Big Tex went up this year, it caught the eye of politicians using Big Tex for or against their stance on the issue. 

However, State Fair Officials explained that the intent is for Big Tex to be a good neighbor, in fact, according to the officials: “As an icon of the Lone Star State and a true Texan, Big Tex is doing his part as a good neighbor to keep the community safe by wearing a Texas-sized face mask this year. All Texans are being asked to do the same and he is standing in solidarity with all of us” (Cobler, 2020. Pg. 1). This is important because to enter the fairgrounds, you must also wear a face mask. 

The approach taken by State Fair officials highlights the other side of the argument. In order to maintain that your messaging is the same, your advertisements should have the same message (Williams, 2020). In other words, if your brand is requiring customers and employees to wear face masks, your advertisement should reflect that. This ensures your messaging is consistent across all channels. An example of this is a recent advertisement by Uber that shows drivers wearing masks while picking up passengers, whom are also wearing masks. The advertisement ends with a statement: “No Mask. No Ride” (Metrix, 2020). This one advertisement received 66% positive remarks by viewers on the subject of face masks (Metrix, 2020). 

Another example is Vistaprint’s “This is not a mask” advertisement. In this campaign, though the advertisement centers around a mask, it talks about the health benefits of wearing a mask and how wearing one helps prevent the spread of the disease (Metrix, 2020). Though this was an advertisement for Vistaprint, it was portrayed as a public service announcement, and as a result, received over 51% positive sentiments among viewers, 15% viewed with negative sentiments and 34% were neutral. (Metrix, 2020). This reflects the ad connecting to a higher calling about the importance of wearing a mask. 

However, when comparing to Menard’s Stay Safe ad, this ad resulted in negative impressions, with 41% of negative viewers giving a negative sentiment. For the most part, viewers thought the Menard’s ad was profiting off the pandemic, as the ad promotes the purchase of Menard’s masks (Metrix, 2020). It is important for brands that if they use masks in their advertising, they should do so in a positive light and not appear to be insincere. 

Also to note, the brands that chose to wear masks should make them a main point in the advertisement, this is seen as authentic and genuine (Ryan, 2020). Though, as previously mentioned, brands need to be cautious as to not appear as benefitting from a bad situation. Additionally, according to Williams, when mask wearing is more subtle, the sentiments were more polarized and less positive as if they were the focal point of the content (Williams, 2020). Interestingly enough, in the advertisements without face masks, only 1% of viewers pointed out their absence (Metrix, 2020). This could be because prior to the pandemic, viewers were used to seeing advertisements with no masks, and thus, the other creative elements in that advertisement took over the viewers senses (Ryan, 2020). 

Thus, it seems to be that should a brand choose to use actors wearing a mask in their advertising, that if done correctly, will receive positive sentiments from their audience members. On the flip side, if you do not, most will not notice. In conclusions, brands ultimately need to keep messaging consistent across their channels. For some brands, advertising with a mask poses a risk, while for others, it will generate positive attention. As advertisers and marketing managers look for guidance, the findings from this article could be beneficial in helping to make a choice that can boost and aid to the message that ad is attempting to portray. 

Sources: 

Ansari, T. & Lubold, G. (2020). Cdc chief predicts covid-19 vaccine may not be generally available until next summer. The Wall Street Journal. Retrieved from: https://www.wsj.com/articles/coronavirus-latest-news-09-16-2020-11600244664

Cobler, P. (2020). Even big tex can’t avoid the mask debate, coming the biggest target in covid-19 political divide. The Dallas Morning News. Retrieved from: https://www.dallasnews.com/news/politics/2020/09/17/even-big-tex-cant-avoid-the-mask-debate-becoming-latest-target-in-covid-19-political-divide/

Metrix, A. (2020). Face masks in ads: necessary or nonessential? Ace Metrix. Retrieved from: https://www.acemetrix.com/insights/blog/face-masks-in-ads/

Ryan, T.  (2020). Should marketers keep masks out of commercials? Retail Wire. Retrieved from: https://retailwire.com/discussion/should-marketers-keep-masks-out-of-commercials/Williams, R. (2020). Face masks in ads viewed favorably by consumers, study says. Marketing Dive. Retrieved from: https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/

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FATHER KNOWS BEST

Success Tips For Musicians  (In honor of Father’s Day). Sometimes the best tips come from our Dads: Happy Father’s day. Time: 7:38. Recorded at USC Annenberg. 


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LGBTQ Musicians

LGBTQ Musicians (in honor of Gay Pride Month). Identify the challenges, affect, and support for LGBTQ musicians Guest: Susan Bowling. Time: 11:02. Recorded at USC Annenberg.

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Music and Social Causes

Can music be a tool for social change?

Watch this: https://youtu.be/vEQswRhr9GE

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How To Write Ad Copy That Converts

Learn 7 Tips to creating ads that will save your time and money.

Peace and Fight on!

Bobby Borg


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The Mentally Healthy Musician.

Identifying problems, getting help, and taking action towards better mental health. Guest: Susan Bowling Time: 12:52 Recorded at USC Annenberg.

https://youtu.be/EcTUbptW6UI

Bobby Borg , MCM (2019)

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Working Successfully in Music

How to successfully find, keep, and leave a job in the music industry.

Bobby Borg (MCM 2019) with Guest. Dr Chaz Austin. Time: 8:54.

Recorded at USC Annenberg. 

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Mother Knows Best: In Honor of Mother’s Day!

Sometimes the best life and business lessons come from our Mothers. In honor of Mother’s Days. Featuring. Bobby Borg. Time: 7:56 

Link: https://youtu.be/-ahI8muaKTE

 

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State of Recording Deals

Musicians and Music Industry Folks! Know what to expect if or when you’re approached by a label. Guest. Attorney Ben McLane. Time: 10:56.

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