The future of Marketing is coming…….

Its lively discussion time!!!!!!

Our topic tonight is what we are all in this program for, or most of us I would think. MARKETING. Social media has sparked an importance in real time marketing data. Individuals who can analyze and collect data to make a pre suggested “successful” marketing campaign are priceless to some agencies.  At least that is what the MCM program material has taught me.

Things that come to mind when I think of marketing analytics:

SEO

Click through rates

Google Advertisements

Buttons

Hashtags

Real time Engagement data  

SPSS ( I am sure every participant in this program can relate to the sad face)

The reality is that social media and marketing analytical data is complex but the future is going to make it even more so. Do we have to change as technology does? The simple answer is yes. If we do not have the up to date or at least some current knowledge of how to collect data then we are obsolete marketers.  Right? You are reading a post by someone who despises change but realizes it is necessary.  Are you ready for the changes to come or will you be stuck in the knowledge you learned in this program? Are we ever experts?

This is where the individual really matters. Some people love SPSS. Some people love data. Personally, I enjoy the creative side of marketing much more than the data side.

An article by Timothy Carter in Marketing Land Magazine called How Next Generation Algorithms could impact your marketing strategy states that future marketing data collection will eliminate the human element. ???? That means us, right?

https://marketingland.com/how-next-generation-algorithms-could-impact-your-marketing-strategy-264824

Just because the algorithm can self-adapt does not mean that the human element of marketing data will be eliminated in my opinion.  I think this will be an amazing advancement for a task that can waste several human hours in the day.  Data is great for strategy but humans need to develop and implement this strategy.  Will the self-adapting algorithms ruin the data though? That is my question. Only the future can tell.

The article states that new algorithms will actually prevent manipulation of data. This is something to consider since we are all looking for data that supports our approach.  TAG marketing company is working with Nintendo to develop a fresh marketing scheme.  Our pitch to the CEO relies on data. We looked for data that supported our big idea even though our observations and surveys were un biased. Individuals picked the questions. We WANTED a particular outcome.  WE FIND RATIONAL FOR OUR BUDGET in our pitch. That is a technique and strategy.  Is anti-manipulation data collecting better? Of course when it comes to a straight answer but what if my multimillion dollar budget needs other data?

Maybe the answer we are looking for is the flexibility option in the potential new algorithms.  They will be customizable. So with that said I will see you in the future with my easier to get, less manipulated, and more flexible data. My company will be using it and winning the pitches.