TikTok, a video-sharing social platform, has now become the de facto social media app for teenagers. Unlike other famous apps such as SnapChat, Instagram and Vine that initially captured the Western market successfully before taking the rest of the world by storm, TikTok is owned by a Chinese company, ByteDance. It is the first Chinese social networking app founded by Zhang Yiming gaining mainstream global success with a valuation of $75 billion.
TikTok’s rise in popularity has turned many teenagers into starlets and made them financially independent from posting short lip-syncing, funny and talent videos.
Unlike YouTube, the popular Bejing-based app does not pay creators any money. Creators on TikTok make money from brands for products placements and artists who want to promote their songs. Brands like Crocs have gotten on the TikTok bandwagon, getting 100,000 followers within one week of creating a profile on the app.
TikTok has a feature that allows content producers to live stream and receive cash gifts from fans in their virtual wallet which the company takes a cut from.
TikTok is another great new app that recently burst into the scene as a serious social media network contender. The app allows creators to express themselves easily and quickly while having fun doing so.
Brands should seriously consider looking into before and take Crocs successful campaigns as inspiration. Crocs #thousanddollarcrocs campaign on TikTok had more than 45,000 videos created in less than 36 hours.
References
Bradley, D. (2019). Crocs see instant success on TikTok. PR Week. Retrieved from https://www.prweek.com/article/1662832/crocs-sees-instant-success-tiktok
Rogers, T. N. (2019). Meet Zhang Yiming, the secretive, 35-year-old Chinese billionaire behind TikTok who made over $12 billion in 2018. Business Insider. Retrieved from https://www.businessinsider.sg/tiktok-billionaire-zhang-yiming-net-worth-lifestyle-2019-11/?r=US&IR=T
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