To Know Where You’ve Been, Will Help Where You’re Going…

As we learn of the importance to communication, there has been an emphasis on the value it brings to corporations, teams, and relationships. When beginning a new business venture, it is common practice to develop norms pertaining to marketing, in-house communication, and public relations. Usually, corporations lay a foundation for what they want to happen and execute appropriate steps to get there.

In the education field, teachers utilize a strategy known as “backwards planning.” Backwards planning allows upper grade level teachers to collaborate with the teachers within the grade level below them, to view and analyze student test scores, deficits, and progression of those coming to them. In a sense, they are debriefing on what worked, what did not work, and planning future lessons from there.

Toys R Us was a 60 year old company that brought happiness to children and parents, worldwide. Growing up, the traditional jingle reminded everyone, it was better to be a Toys R U kid, than to grow up. Unfortunately, the absence of commercials, social media presence, and community effort, caused them to abruptly close their doors. Dedicated customers were shocked with grief and disappointment when the beloved toy chain announced the closings of all stores and Babies R Us.

As a new, or existing company, it would be beneficial to not only plan for future targets, but to also study the losses of other companies. Allowing in-house counsel to study the sales, presence, and performance that led up to the demise of relatable businesses, will provide direct insight on what not to do, or what to improve on.

One of the critical elements Toys R Us was struggling with, was their online presence. Leaders admitted to doing their best to keep up with new trends online by employing a team of dedicated staff members. Although their Facebook page attracted an average of 1,700 likes per post, it did not transfer to sales. With their reopening under the Tru Kids Brand, hopefully they are able to learn from past mistakes, increase media presence, and re-establish as the leading toy distributor.

Hutchinson, A. (2015, November 14). Big Brand Theory: Toys “R” Us Uses Snapchat to Expand Audience Reach

Cassavechia, J. (2019, February 11, 2019). Toys “R” Us Emerges with New Vision, Team & Global Strategy