Trump – Beware

I was a bit taken back over the recent meeting between President Trump and Kanye West. I am really not a fan of either one. I could hardly imagine what the two could possibly have to talk about. Would it be the President’s next political campaign or perhaps an invitation to Mar-A-Lago for the weekend? Or could it be Kanye’s latest music or even the Kardashian’s who are forever in the media? Either way, you have to admit that the two are an odd pair when it comes to communicating.

Looking a little further into Trump and his ability to win people over, I found out that he is capable of promoting marketing communication strategies that are interactive and cross-functional processes (Deakin Business School, 2016). He has mastered brand communication planning and the execution which is integrated into an exchange of information maximizing on the mutual satisfaction of meeting his own individual wants and needs (Deakin Business School, 2016).

The U.S. News stated that Trump wasn’t a lifelong politician but a businessman, salesman, and brander. The article went on to say that he was the patriarch of the Trump organization and traded his iconic Manhattan office for the Oval Office (U.S. News, 2017). His getting elected was a different skill set from running the White House and that we haven’t seen the transition from building a brand to governing a country (U.S. News, 2017).

What engages people about Trump is his ability to deliver simple messages and getting real-time reactions on social media with honest responses, even though his speeches are pretty basic without any real substance (U.S. News, 2017). You can definitely say that Trump has his own hidden agenda which I think has to do with building strategic business relationships for his own personal gain. After all, he is very much aware that he will not be in the White House forever.

References

Deakin Business School (2016). T1 2016 Marketing Management (Cluster B): IMC lessons for Mr. Donald Trump. Retrieved from https://mpk732t12016clusterb.wordpress.com/2016/05/08/imc-lessons-from-mr-donald-trump/

Soergel, A. (2017). Testing the CEO President. U.S. News. Retrieved from https://www.usnews.com/news/the-report/articles/2017-08-04/donald-trump-americas-marketer-in-chief