Why I Always Wear Sunglasses

Sunglasses are awesome. I wear them all the time. So I googled this subject and found a video by Casey Neistat.

People wear different styles and brands; for various reasons. Prices vary from very generic about $1.00 at Dollar Tree to Chopard De Rigo Vision Sunglasses that retail for $408,000.00. Do I need a pair of nearly half-million dollar sunglasses?? Probably not, I’d probably loose them. And those who can afford them are probably not too worried if their lost.

The sunglass industry is just as interested in what you wear and believe me, they are closely watching. For me, I zinged my pupils pretty good when I was a young teenager that knew everything by watching my uncle weld on farm equipment. So sunglasses have a myriad of benefits.

According to Forbes, this $140B industry is stacked with competition. “Branding is critical for sunglass companies. With so many companies providing a similar product and value proposition, often what distinguishes one from another is its ability to sell itself.” So what does that mean? Companies that invest in the integrity of their product will invoke sales and promote additional benefits such as eye protection from Ultraviolet Rays and Ultraviolet B light, style. Companies will have larger profits and maintain a stronger position within the industry.

Jack Nicolson was asked one time why he wears sunglasses; his responses was “if I don’t wear sunglasses, I look like another old man, but when I wear sunglasses, I’m Jack Nicolson”

One thing for certain in the fashion and pragmatic industry to maintain it’s consistency as an accessory for all walks if life is none other than sunglasses. Branding eyewear companies are obsessed with quality, high-end looks and  a price range that it is friendly.

References

http://www.forbes.com/sites/ajagrawal/2015/12/18/the-sunglasses-industry-a-lesson-in-the-importance-of-branding/#1438d62c69eb