Winning over Consumers

JetBlue Airlines routinely offers competitive prices to consumers with the highest quality in service. Due to the treatment of consumers JetBlue airlines has expanded direct flights from San Francisco to Las Vegas. This change comes in direct competition with other airlines such as United, Virgin, and SouthWest. The routes going in and out of Las Vegas, San Francisco is the second busiest route out behind Los Angeles. The question is does anyone care that JetBlue is stepping into other airlines territory. Virgin Airlines is in direct competition with JetBlue and as a result has established a direct-route to Boston from Las Vegas which is one of JetBlue’s premier airport hubs.

The strategic placement of companies then becomes the fight over consumers; does the need to win over consumers actually bring results that will benefit the public? For fast food chains, airlines, car dealerships or any other enterprise bring better options and treatment of consumers? In response to investing in consumer interests, companies like Domino’s Pizza display where ingredients are purchased or for car companies like Toyota showing the factories where cars are made. Similar JetBlue has developed a customer’s Bill of Rights. This Bill of Rights opens dialogue and expresses what consumers should expect while flying with JetBlue, all done in winning over the consumer.

In answering the question, the need for a company like JetBlue to expand brings the best out of organizations for public interests, whether it is a Bill of Rights or corporate social responsibility all are done to express the company’s genuine concern of the communities that are served while all in the interest of earning consumer loyalty.

Mutzabaugh, B. (2014, October 7). JetBlue adds to competition on Las Vegas-San Francisco route. USA Today. Retrieved October 10, 2014, from http://www.usatoday.com/story/todayinthesky/2014/10/07/jetblue-adds-to-competition-on-las-vegas-san-francisco-route/16848405/