Monthly Archives: July 2019

Jerry Seinfeld once commented as part of his routine that the number one fear is public speaking, with the second fear being death. As Seinfeld observes, “if you have to be at a funeral, you’d rather be in the casket … Continue reading →

Streaming services and social media have changed how music is being tracked and how people are listening to it. It wasn’t that long ago that songs would be tracked by sales and radio play. Now with the popularity of streaming … Continue reading →

It seems like kids are using technology younger and younger these days. With these rapid cultural changes, it’s hard to understand the short and long-term impacts this screen time gives our youth. More organizations have begun conducting studies to determine … Continue reading →

Taking this integrated communication strategies course has been a wonderful experience and extremely relevant to my career in advertising at iHeartMedia. Working at iHeart for almost four years has allowed me to plan and execute multi-platform advertising campaigns for top … Continue reading →

Digital marketing is the newest advertising frontier, and must be taken into account when designing well thought-out marketing strategies. If that is so, then FACEBOOK needs to be understood. As the #1 social network, it counts with an impressive number … Continue reading →

With all the buzz going around regarding Instagram hiding the “likes” that people get on their pictures, and being that one of our classmates posted a blog about this recently, I could not help but think about that one Black … Continue reading →

With electric vehicles coming to market from dealers such as Tesla, Nissan, Chevy, and others, competition is beginning to increase with these brands that are trying to market their vehicles to consumers with their technology, affordability, and safety. You may think … Continue reading →

When I was a young girl my maternal grandmother gave me a piece of advice I have not only remembered, but also implemented throughout my life. My grandparents traveled frequently both domestically and internationally. They would bring back wonderful treasures … Continue reading →

Kellogg and House Wine are partnering up to introduce an unlikely combination of red wine and a box of Cheez-Its. Available for a limited time only for $25 at OriginalHouseWine.com. This partnership and product helps create a buzz and build … Continue reading →

It was the most downloaded app in the world in 2018, with over 45 million downloads in just three months.  It beat out giants like YouTube, WhatsApp, Messenger, and Instagram.  TikTok invites users to share 15-second homemade videos of whatever … Continue reading →