Author Archives: Yvonne

3 things I learned while working at iHeartRadio

Taking this integrated communication strategies course has been a wonderful experience and extremely relevant to my career in advertising at iHeartMedia. Working at iHeart for almost four years has allowed me to plan and execute multi-platform advertising campaigns for top … Continue reading

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Taylor’s Swift Marketing Strategies

Taylor Swift employs unique marketing strategies like no other celebrity. According to INC, “If they gave Grammys for salesmanship, Taylor Swift would own the category.” Even if you are not a Taylor Swift fanatic, you can still learn an abundance … Continue reading

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