Monthly Archives: October 2019

The failure of Forever 21: what is the next move for fast fashion? (by Tian)

On September 29 2019, Forever 21, the fashion company that helped with the popularity of fast fashion, said it would file for bankruptcy. The company will close around 178 stores in the US. The company is going out of business … Continue reading

Posted in Uncategorized | 7 Comments

Why not Snapchat?

              Nowadays, more and more brands are switching from traditional marketing to digital marketing, and among all digital media, marketers especially prefer social media apps. According to a research conducted by RBC, about 95% of advertisers promote on social media … Continue reading

Posted in Uncategorized | 4 Comments