Monthly Archives: October 2019

Imagine a concentrated market where three companies have the monopoly for long time, without any threat. Suddenly, a new competitor appeared, maybe another naïve company trying to break a monopoly guarded by high barriers of entry. The difference: after only … Continue reading →

Before this year, I had never really thought about looking at the ingredient list on a Tampax box. Buying tampons and pads seemed to be a shameful chore that I had to go through every month. Usually, I shuffled to … Continue reading →

Soul Cycle, the New York-based indoor cycling company, has been facing an increasingly difficult quarter as they attempt to rebound from a very public boycott. Soul Cycle, founded in 2006 in the Upper West Side of Manhattan, seemingly enjoyed overnight … Continue reading →

When you pass by a Tiffany shop this month, don’t be surprised to see more men than women there. But you should be surprised when you find out that these men are buying Tiffany’s products for themselves. The well-known jewelry … Continue reading →

About two months ago I occasionally learned that one of my favorite bands was going to give a concert in Los Angeles, I was quite thrilled and planned on booking a ticket immediately.  I vaguely remembered that someone had told me … Continue reading →

The most popular soda brand in the world, Coca-Cola, has been well-known for its marketing strategies. Based on consumer insights and social needs, it has launched plenty of successful campaigns to strengthen its brand equity and value, such as the … Continue reading →

Climate change has always been one of those words that we have often seen or heard of, a part of the general severe global issues that humans are supposed to care about. However, people usually pay little attention to it. … Continue reading →

Fast fashion originated from Europe in the middle of the last century, which was quick feedback or imitation of fashion show design. Nowadays, fast fashion has evolved into a sales mode that enterprises produce products closely following the latest and … Continue reading →

Over 25% of high school kids use vaping products according to a recent Center for Disease Control report. With nearly 20 vaping-related deaths reported, use of e-cigarettes by America’s youth is quickly becoming a public health crisis.  Campaigns such as … Continue reading →

Officially entering the Chinese market in 2011, Forever 21 was once viewed as a fashionable while cheap brand for Chinese consumers. I grew up in a small developing city in China. Before I went to Beijing to study, I’ve never … Continue reading →