Author Archives: hannah

What Marketers Can Learn from Two Brands’ Failed Pornhub Ad Campaigns

A couple months ago, personal grooming product company Dollar Shave Club, owned by consumer goods giant Unilever, launched a series of ad campaigns to promote its product on Pornhub. The campaign uses humor (as shown below) to engage the audience … Continue reading

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Rethinking Brandjacking: How Red Bull Took Copycat Branding to the Next Level

There is a famous saying that “imitation is the sincerest form of flattery”. In the marketing world, however, brands that imitates other brands are often frowned upon, often with good reason. From the more subtle “Chrisdien Deny” to the hilariously … Continue reading

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