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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
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- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: March 2020
One of the World’s Most Powerful Brand’s That You Didn’t Even Realize
Have you ever been shopping and seen that ‘Made in Italy’ tag? Subconsciously, we correlate a product made in Italy with craftsmanship, quality, heritage and luxury. Brand loyalty is so strong that many consumers will purchase a product just because … Continue reading
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7 Comments
Fair Play, Fair Pay
Perhaps overshadowed by the news of the Corona Virus was the U.S. Women’s soccer team’s 3-1 victory against Japan in Frisco, TX on March 11th. This victory comes at tumultuous time for U.S. Soccer as the women’s team sued the … Continue reading
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4 Comments
My Favorite Podcast: The Advertiser’s Dream
Are you interested in true crime? Yoga? Investments? The occult? History? There’s a podcast for that! Similar to a radio program, podcasts are audio stories told by a single host, several hosts, any length of time, and any topic (Gray, … Continue reading
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A Unique Opportunity for the Home Exercise Market
Annelise Spargo The unlikely winner of the coronavirus recession? The home exercise application and equipment market. As the novel coronavirus is labeled a pandemic, and President Donald Trump calls for a National state of emergency, Americans have become panicked. Many … Continue reading
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4 Comments
When being “THE BEST,” is still not enough…
Carlos Cordeiro, former president of U.S. Soccer Federation, faces criticism after his remarks towards the U.S. Women’s National Soccer Team. Earlier this month, Cordeiro commented on men and women’s overall ability to play soccer and how it was “not a … Continue reading
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Is Fitness Becoming Too Specialized?
Going with a different theme and focusing on the number of boutique fitness streaming devices or in-home equipment. The fitness industry is a huge (and growing industry) and boutique fitness has taken the world by storm. Specifically, the in-home boutique … Continue reading
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Travel is Suspended from Europe to the United States as a Preventative Measure from Further Spreading the Coronavirus
President Trump has released a statement that he is suspending “all travel” from Europe. However, officials later clarified that the restriction is only on 26 countries. The travel restrictions are to prevent any new cases entering the United States. The president’s … Continue reading
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The New Normal for Marketing Teams During the Coronavirus Have Begun
As the Coronavirus has now been declared a national emergency in the United Stats, major marketing brands have been negatively impacted by the news of rising death tolls and cases of infection. The cancelation/rescheduling of international festivals and media events … Continue reading
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3 Comments
Looking to launch your Startup? Now may be the perfect time!
Deciding when to launch your company is one of the most difficult judgements to time as the economic market is always in flux (Greathouse, 2020). Most financial analysts and economists predict a global recession is right on our heels as … Continue reading
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Is This The End of Live Sporting Events?
As the emergence of COVID-19 became worldwide news, the illness spread globally soon thereafter through virus exposure from contact and international travel. Businesses and schools everywhere are shutting down and encouraging everyone to work from home. But what happens to … Continue reading
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