Monthly Archives: March 2020

As the global COVID-19 pandemic continues to unfold, now feels like a good time to discuss crisis communications. If your inbox is anything like mine, you’ve also been receiving emails from brands who are sharing with their audience how their … Continue reading →

We live in a world where the masses get their formal news from sources like Instagram and Twitter rather than traditional newspapers and evening news television programs. This puts into question the validity of the news being delivered. As a … Continue reading →

As an English major, I am a lover of words.  I get a geeky thrill when I read a well-crafted sentence and an even geekier thrill when I can see the way it leads to persuasion. Persuasion is a fascinating subject … Continue reading →

We’ve all written about them, if not commented on someone’s blog post about them, if not seen them on our own Instagram or YouTube feeds. Influencers are everywhere and an essential part of modern marketing strategies. In light of the … Continue reading →

By: Christine Rex It’s campaign season in American and in DC residents celebrate its coming as if it were the Superbowl. Beltway locals pack DC bars and cheer on candidates during debates as if they were famed athletes. But for … Continue reading →

Amid the COVID-19 pandemic, bars, restaurants, and entertainment venues have been closing left and right in an effort to “flatten the curve” by increasing social distancing through banning the congregation of large crowds. With these closed venues comes canceled events, … Continue reading →

Are you into either J-Pop, and/or anything related to Japanese lifestyle/culture? If so, you are probably well aware of anime. Animation (a.k.a Anime) is a style of Japanese film and television animation (Grand View Research, 2019) that began roughly around … Continue reading →