Monthly Archives: March 2020

One of the World’s Most Powerful Brand’s That You Didn’t Even Realize

Have you ever been shopping and seen that ‘Made in Italy’ tag? Subconsciously, we correlate a product made in Italy with craftsmanship, quality, heritage and luxury. Brand loyalty is so strong that many consumers will purchase a product just because … Continue reading

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Fair Play, Fair Pay

Perhaps overshadowed by the news of the Corona Virus was the U.S. Women’s soccer team’s 3-1 victory against Japan in Frisco, TX on March 11th. This victory comes at tumultuous time for U.S. Soccer as the women’s team sued the … Continue reading

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My Favorite Podcast: The Advertiser’s Dream

Are you interested in true crime? Yoga? Investments? The occult? History? There’s a podcast for that! Similar to a radio program, podcasts are audio stories told by a single host, several hosts, any length of time, and any topic (Gray, … Continue reading

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A Unique Opportunity for the Home Exercise Market

Annelise Spargo The unlikely winner of the coronavirus recession? The home exercise application and equipment market. As the novel coronavirus is labeled a pandemic, and President Donald Trump calls for a National state of emergency, Americans have become panicked. Many … Continue reading

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When being “THE BEST,” is still not enough…

Carlos Cordeiro, former president of U.S. Soccer Federation, faces criticism after his remarks towards the U.S. Women’s National Soccer Team. Earlier this month, Cordeiro commented on men and women’s overall ability to play soccer and how it was “not a … Continue reading

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Is Fitness Becoming Too Specialized?

Going with a different theme and focusing on the number of boutique fitness streaming devices or in-home equipment.  The fitness industry is a huge (and growing industry) and boutique fitness has taken the world by storm. Specifically, the in-home boutique … Continue reading

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Travel is Suspended from Europe to the United States as a Preventative Measure from Further Spreading the Coronavirus

President Trump has released a statement that he is suspending “all travel” from Europe. However, officials later clarified that the restriction is only on 26 countries. The travel restrictions are to prevent any new cases entering the United States. The president’s … Continue reading

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The New Normal for Marketing Teams During the Coronavirus Have Begun

As the Coronavirus has now been declared a national emergency in the United Stats, major marketing brands have been negatively impacted by the news of rising death tolls and cases of infection. The cancelation/rescheduling of international festivals and media events … Continue reading

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Looking to launch your Startup? Now may be the perfect time!

Deciding when to launch your company is one of the most difficult judgements to time as the economic market is always in flux (Greathouse, 2020). Most financial analysts and economists predict a global recession is right on our heels as … Continue reading

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Is This The End of Live Sporting Events?

As the emergence of COVID-19 became worldwide news, the illness spread globally soon thereafter through virus exposure from contact and international travel. Businesses and schools everywhere are shutting down and encouraging everyone to work from home. But what happens to … Continue reading

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