Author Archives: Yasuko

At the beginning of October, Paramount Network came back with their “Killer Classics” movie lineup to help get the audience in the mood for the spooky Halloween season. This is a month-long event in which the audience can re-enjoy some … Continue reading →

The long-awaited new Disney live-action remake of Mulan has flopped in the Chinese market, partially due to its murky political association with local government departments carrying out genocides in Xinjiang. However, in terms of marketing communication in general, I think … Continue reading →