We’re only a few months into 2018, but already the most significant digital marketing trends are being discussed. As I’m sure you’ve learned through our courses already, it’s important to stay on top of digital trends — what was relevant five years ago, three years ago, or even a year ago might not be relevant anymore. The landscape is constantly changing, and if you’re not on top of it and anticipating what is to come, you’ll fall behind and likely have a hard time catching up.
Earlier this week, Canadian Mortgage Trends published an article about digital marketing trends in 2018. Yes, this article was written by a mortgage company, but this article is nonetheless applicable to communication management.
It highlighted five digital marketing trends to pay attention to: email, mobile, video and live streaming, social media, and influencer marketing.
The author, Javed S. Khan (2018), wrote “It’s important that brands keep up with the latest trends in order to achieve their goals.” Take aways from each of the sections included that email is the preferred channel for business communication, mobile marketing is continuing to grow and the strategy behind it is always evolving (it’s critical to stay on top of this strategy), video and live streaming grabs attention and is growing, and social media use is growing. As for influencer marketing, Khan (2018) wrote that younger audiences in particular want authentic advertising. They do not want to see staged messages, and brands are just starting to take notice of this trend.
From this article, I was particularly interested in what it had to say about email marketing and influencer marketing.
With that, here are some questions to consider with this article:
1. Do you think email is still a popular way to market? Why or why not? What strategies would you employ in email marketing?
2. How can campaigns make better use of influencer marketing?
References
Khan, J.S. (2018, April 5). Five digital marketing trends that are dominating 2018. Canadian Mortgage Trends. Retrieved from https://www.canadianmortgagetrends.com/2018/04/five-digital-marketing-trends-2018/
One Response to 2018 Trends … So Far