Author Archives: Kara

What came first: marketing or relationships? This week, I saw a neat article about putting sales ahead of marketing. It said, “When entrepreneurs are building their businesses, they often start thinking about their marketing strategy. … They discuss where and … Continue reading →

We’re only a few months into 2018, but already the most significant digital marketing trends are being discussed. As I’m sure you’ve learned through our courses already, it’s important to stay on top of digital trends — what was relevant … Continue reading →

Who doesn’t like the idea of creating more attractive content for their audiences? And who doesn’t want to attract a wider and larger audience? In the last week, Skyword and Media Update have both written about increasing the effectiveness of … Continue reading →