7 Seconds of Fame: Using Snapchat Celebrities To Market Your Brand

Looking for some star power that will reach your millennial audience, but can’t afford the likes of Taylor Swift or Selena Gomez? Fret not. Jerome Jarre and Shaun McBride are here to save the day. What? You’ve never heard of them? Chances are your kids have. Jerome and Shaun, better known as @JeromeJarre and @Shonduras are Shapchat’s biggest stars, with brands such as Disney and Major League Soccer knocking at their door to work with them.

I know what you’re thinking, “Wait, Snapchat? That social platform where the content disappears? How can any brands use that to their advantage?” It seems silly. But, it’s not. With more than 100 million daily users, 71% of which are under 25, Snapchat is the hot new social media platform for the millennial demographic (Smith, 2015). More than 400 million snaps are sent A DAY (Smith, 2015). It’s clear that Snapchat isn’t going anywhere anytime soon. As users move over to Snapchat, brands are increasingly becoming aware of the platform’s potential and looking for ways in which it can leverage the platform to their own advantage. Some brands, such as Taco Bell, are starting their own accounts to push out content.

Others are taking a different route and leveraging users who have already built a strong following on the platform. With the rise in popularity of Snapchat comes a crop of all new internet influencers, who have harnessed the power of the platform and built impressive followings. These new Snapchat celebrities are a force to be recon with and can bring substantial value to a brand. Jerome Jarre, one of the biggest Snapchat celebrities at the moment, recently partnered with Relativity Media to create a Snapchat story to promote their film, “The Best of Me”. In one day, the story received 26 million views (Mediakix). Other brands are starting to catch on to the power of the Snapchat celebrity. These influencers are receiving upward of $30,000 for advertising deals with a variety of brands…all for content that disappears. As the platform grows and evolves, brands will continue to rely more on these influencers and continue to look for unique ways to market their products. All for a day that is…and then the content is gone.

References

Smith, C. (2015). By the numbers: 50 amazing Snapchat statistics. Digital Marketing Stats. Retrieved from http://expandedramblings.com/index.php/snapchat-statistics/

Mediakix. (2015). Snapchat celebrities: The new social influencers. Retrieved from http://mediakix.com/2015/04/snapchat-celebrities-the-new-social-influencers/