Author Archives: Damali

Is That a Pop Up, Wait Where Did It Go?

A marketing trend that is now a marketing strategy for advertisers and brand managers to build brand equity is pop up retailing. The shop that purposefully springs up and disappears quick. These shops are intended to be open for a few days up … Continue reading

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Marketing Automation

One of the trends of 2016 that is buzzing around marketing departments is Marketing Automation. It is a current marketing trend that is a must. Marketing automation can imply doing email blasts but there is so much more work and opportunities … Continue reading

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Why aren’t advertisers more forward-thinking?

For the most part, I watch the Super Bowl for the commercials. I do so because you’re always sure to see something that is cutting edge, controversial and emotional (and sometimes all of the above). This year was no exception … Continue reading

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Samsung’s Olympic Sponsorship Translates to Employees

I’m going to tout my own company’s efforts today. I’ve been more in tune to the Olympics this year than I have been in year’s past. Maybe it’s because I was planning on going until a little thing called “pregnancy” … Continue reading

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24/7 Connectivity: Is that a good thing or a bad thing?

Bling, bling. “What was THAT?” my mom said. It was a lazy afternoon, and we were watching three giraffes drinking water out of the watering hole about 100 feet in front of us. We were separated from them by the … Continue reading

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