Author Archives: Amanda Anderson

POTUS is the Ultimate Brand Activation

The leader of the free world visits techfest….and for good reason. President Obama visited the South by Southwest conference in Austin, Texas this past week and offered some pretty powerful comments. The President pointed out that technology has made many tasks … Continue reading

Posted in Uncategorized | Comments Off on POTUS is the Ultimate Brand Activation

#OscarsSoWhite and why it likely won’t persuade advertisers to say #ByeFelicia

“Sometimes what’s right isn’t as important as what’s profitable.” – Trey Parker and Matt Stone (CMGT 541, 2015). A night full of Hollywood’s elite, famous names, beautiful clothes and even more beautiful faces all celebrating the best in the industry, … Continue reading

Posted in Uncategorized | 6 Comments

Controversial Cover Girl

Posted by Leah Price April 2, 2014 Who’s been on the cover of the last five issues of Vogue? Most people couldn’t tell you, with the exception of one: The April 2014 issue. This issue features reality show maven Kim … Continue reading

Posted in Uncategorized | 12 Comments

Brand loyalty: It might be just a tattoo away

Is there a more telling expression of a customer’s fondness for a brand than a tattoo displaying its logo? This was the subject of a recent report that aired on Marketplace, which discussed the trend of tattoo marketing (Hepperman, 2012). … Continue reading

Posted in Uncategorized | 3 Comments

The Power of Free

Did you say “free?” I’ll admit that I was slow and hesitant to dive into the world of online

Posted in Uncategorized | 2 Comments