Author Archives: Allison

Is Marketing Becoming Too Invasive?

Over the decades marketing has become more and more targeted with new and innovative ways to determine consumer engagement with advertisements.  The EmBand and the EmBand 24 are no exceptions.  These tools were released just a month ago by the … Continue reading

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A Pinch of Customization May be Just What the Consumer Ordered

The other night when I was lounging around, dog sitting alone at my parent’s house, I started to rummage through the kitchen to figure out what I was going to do for dinner.  The pantry had spices, cooking liquids and … Continue reading

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